Airtel Africa has launched an exciting new campaign, #SmartaWithData, in collaboration with three internationally acclaimed African artists—Fally Ipupa from the Democratic Republic of Congo, Diamond Platnumz from Tanzania, and Simi from Nigeria. This initiative seeks to educate and engage Airtel customers on how to maximize the value of their data bundles for a better digital experience.
The collaboration with these star artists involves the creation of a special song designed to offer customers practical tips on how to effectively manage and utilize their data. From browsing the internet to streaming content and using essential apps, the song serves as an educational tool for everyday data use. This initiative aims to reach Airtel Africa’s customer base, primarily young people aged 18-35, across seven African countries, including Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi. The campaign is part of Airtel Africa’s ongoing #SmartaWithData campaign, which is centered on providing customers with the tools to make more informed decisions about their data usage.
Rohit Marwha, the Chief Marketing and Sales Officer at Airtel Africa, highlighted the campaign’s goal of helping customers get the most out of their data bundles. “Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience,” Marwha said. “In collaborating with these artists, who our customers love and engage with on a daily basis, we ensure that they are aware of these data hacks and can seamlessly adopt usage and management of their data through clear messages that resonate with them.” The #SmartaWithData campaign empowers Airtel customers by offering valuable tips on optimizing their data usage. It also encourages them to share their own tips, fostering a community of informed and engaged users.
Airtel Africa is committed to providing exceptional customer experiences through its products and services. By partnering with popular African artists, the company ensures that the educational message on data usage is delivered in an authentic, engaging, and relatable way, making it easier for customers to adopt smarter data settings and speeds. “At Airtel Africa, our priority is in creating exceptional customer experiences,” Marwha added. “We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure.”
The partnership between Airtel Africa and these artists marks a creative approach to promoting digital education, blending entertainment with practical advice. The #SmartaWithData campaign aims to make data management a fun, informative, and interactive experience for Airtel customers across the continent.
