CAPITAL FM,91.3 FM ,UGANDA

91.3 Capital FM is a prominent FM radio station in Uganda, owned and operated by Capital Radio (2015) Ltd. Established in 1994, the station broadcasts primarily in English and is well-known for its contemporary hit radio format, focusing on playing more music and engaging in less talk. The station caters to a wide audience across several major regions in Uganda.

Frequencies

91.3 Capital FM broadcasts on various frequencies to ensure extensive coverage across the country:

  • Kampala: 91.3 MHz
  • Mbale: 90.9 MHz
  • Mbarara: 88.7 MHz
  • Fort Portal: 89.4 MHz
  • Gulu: 96.9 MHz
  • Arua: 92.7 MHz

Programming and Content

The station’s programming strategy is centered around the pillars of providing more music and less talk. This approach ensures that the station delivers well-researched content that meets the preferences and needs of its listeners. The primary focus is on contemporary hit music, appealing to a broad demographic.

Key Features

  1. More Music, Less Talk: The station’s format prioritizes music over talk, providing a continuous stream of popular hits.
  2. Well-Researched Content: An in-house research team conducts continuous studies to understand the specific needs and preferences of the target audience, ensuring that the content remains relevant and engaging.
  3. Advertising and Promotions: 91.3 Capital FM positions itself as an effective media house for advertisers, offering various advertising and promotional opportunities.

Target Audience

91.3 Capital FM aims to serve a diverse listener base, ensuring relevance through its ongoing research efforts. The station’s content is tailored to the specific needs of its audience, maintaining its position as the leading English-language radio station in Uganda.

Conclusion

With a strong focus on contemporary hits, well-researched content, and a listener-centric approach, 91.3 Capital FM continues to be a leading radio station in Uganda. Its commitment to providing quality entertainment and effective advertising solutions has solidified its reputation in the radio broadcasting industry.